This is absurd.
People claim that Jackson Pollock hid his name in a painting. I can't even begin to explain how silly this is. For one thing, after learning what I was supposed to be looking for "Jackson Pollock," I went through the image and found the name. I then clicked on the full-size image of the painting to see where it was and, lo and behold, none of the letters I had found corresponded to the letters that supposedly exist. More interesting, many of the letters I found are more distinct than the ones listed. That means that if I found the name in the chaos, and someone else found the name in entirely different lines in the chaos, it either means that Pollock hid his name many times, or there's nothing there.
An experiment: I will try and find my name "Aaron Martin-Colby," in the chaos. It took me less than two minutes to do it.
There was a window near my local Stop & Shop that had an image of Bozo the Clown in it at certain times to day.
People see Jesus in almost anything.
After the DaVinci Code, people see secrets and codes in almost anything. If you're simply looking for patterns, post hoc analysis of anything is going to yield lots of crap that seems to make sense and be significant, but in all likelihood isn't. It's called pareidolia, and it's illustrated perfectly in this episode of Penn & Teller's Bullshit.