Sunday, February 06, 2011

Bayer Beyaz Commercial is Shockingly Straightforward (UPDATED)

Bayer has released a new birth control pill called Beyaz, which isn't notable in and of itself; it's the commercial that's amazing.

This is the most frank and truthful ad I have seen in a long time, especially in the world of prescription drugs. Most of them seem to imply that the drugs allow you to do things that you were never stopped from doing anyhow. For example, ads for herpes drugs show people in hot tubs, horseback riding, swinging from trees, sailing, and other weird shit that herpes wouldn't actually stop you from doing. They could at least use euphemisms for sex. But no. It was like the first ad for Claritin, where they had to legally avoid mentioning what the drug did, instead showing some guy windsurfing through a field of wheat, which eventually spelled out the logo. WTF? How does that convey allergy relief?!

But back to Beyaz. I actually find this ad refreshing. It's saying what lots of people are already thinking. Take this pill to prevent pregnancy, because babies ruin your life. TRUTH! Obviously, that's not only true for women, but they have the most to risk. Indeed, it is true for anyone who wants to be a parent, man or woman alike. Having a kid ruins your life for at least ten years. You can't do shit. You can't go to movies, you can't go to nice restaurants, you can't go on two-week trips to exotic locales. You need a baby sitter for everything.

I've read some commentary online where people are taking offense to the ad, saying that the ad implies that women can't have a kid and do fun stuff. They can't! Nor should they! If you aren't ready to focus your life on that kid, you shouldn't be having it. It's that simple. Having a child is a massive obligation. Possibly the greatest obligation that a human can accept. And frankly, the fact that the commercial doesn't sugarcoat the idea that having a kid isn't nearly as fun as visiting other countries, owning things, and finding love isn't at all offensive.

In fact, it is my opinion that life offers so many great things, having a kid borders on insane. If you have a child, you should have one for a wide array of emotional and philosophical reasons. If you can't articulate those reasons, you're not ready to have a kid. So take this pill.


A recent study has come out seemingly indicating that people who report how satisfying having kids is might be lying just a wee bit. Basically, people talk up the joys of parenting to gloss over the massive financial burden of children.

Me thinks they doth protest too much.

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