Texas has an image problem. Not as bad as, say, Mississippi or Alabama, but bad. A lot of it probably has to do with their sheer size and visibility. Texas is massive, politically influential, wealthy, and oil-rich.
Thus, when they do something stupid, everyone knows about it. For someone not living in Texas, it's very hard to remember that that stupidity is a product of only a subsection of the population.
Obviously, we have Austin, which is famous for being "weird," as they like to call themselves. But I, and most of the people that I know, consider Austin as almost another state. That's not good. It is part of Texas.
Similarly, Texas has large numbers of intelligent, tolerant people. They may currently be out-shouted by the maniacs, but they are no less a part of the state. Texas needs more visible people like this to help drive that point home. It might help their tourist industry.
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