Monday, July 16, 2012

Viacom Blocks All Online Streams

In a case study of how to be clueless and alienate customers, Viacom has blocked online streams of The Daily Show, Jersey Shore, Colbert Report, and a number of other properties where full episodes were available for free. Why would Viacom so wildly shoot themselves in the foot? Duh! Because they're in a pissing match with another giant company, of course!

DirecTV has refused to pay a significant rate hike to carry Viacom channels, resulting in the loss of twenty-six channels including Comedy Central, Nickelodeon, and MTV. DirecTV responded to hardball tactics by posting on their home page places where users could get Viacom shows directly from Viacom!

Yes. All that DTV did was tell people what Viacom was already producing. So to really drive home that the entire company is a gigantic child, Viacom screamed "no!" and took those streams away from everyone, regardless of whether they are involved with this issue or not. Viacom hurt 100% of its customers. That's a bang-up way to generate business, no?

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